I’m told there was an Apple event today. I’m told it was one of the biggest moments of its year. Yet the event was for this year’s tweak of the iPhone, not Apples’s big moment of innovation. That’s coming later this year, when Tim Cook’s team reveal a new MacBook that will be running on ARM-based architecture, rather than Intel. While some hand-picked developers have had access to a Developer Transition Kit, presumably under heavy NDA, the project has been shrouded in darkness, with only the occasional leak of online benchmarks and to-be-expected hyperbole from the geekerati.
It’s in stark contrast to Microsoft’s approach.