Confusion Over Microsoft’s Planned ‘Teams Pro’ Rebrand – Redmond Channel Partner

Confusion Over Microsoft’s Planned ‘Teams Pro’ Rebrand – Redmond Channel Partner

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Confusion Over Microsoft’s Planned ‘Teams Pro’ Rebrand

Microsoft is rebranding its existing Teams product for some organizations next month, but its messaging has caused confusion over whether it is launching an altogether new product.

A “Teams Pro” product is set to roll out in “mid-March” for users with Microsoft 365, Office 365 E3/E3 and A3/A5 subscriptions, plus those enrolled in Business Standard and Business Premium plans. This is a branding change, not a new solution.

Microsoft announced Teams Pro in a Feb. 9 Microsoft Message Center post, rather than a public announcement. Message Center posts typically get seen only by IT pros that manage Microsoft 365 tenancies. The original message had described a couple of new features coming with Teams Pro. That circumstance elicited media reports interpreting it as a new product, rather than as a rebrand of an existing product.

Perhaps to avoid such confusion, Microsoft subsequently removed the description of the new features in Teams Pro, which weren’t actually new, according to an interpretation by Daniel Glenn and
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